Paul Kneller first began making lures professionally in the early 1990s, under the banner of Deception Lures. He quickly carved a loyal market niche for beautiful, hand-crafted timber hard bodies. Deception Shrimps, in particular, became the “go-to” lure at places like Lake Windamere, in central western NSW, while his Nippers, Cherax, Yabbies, Palaemons and other models also developed a strong following amongst both fresh and saltwater anglers.
The Deception brand was eventually sold to the Brisbane-based Tacspo company around 2004, when Paul and his wife Cheryl opened a tackle shop in Maclean, in far northern NSW. Paul’s original Deceptions quickly became collector’s items, attracting high prices on the boutique secondhand market.
After a long lay off from making and designing lures, Paul is back with renewed vigour and passion, keen to take his lures to the next level in terms of detail, action and quality.